Case study 2016

Krym Trans — Logo and Brand Book

A logo system and brand book for a regional transport operator, built around the color palette and overall direction its team had already chosen.

Client Krym Trans

Year 2016

Scope Product design · Brand identity · Graphic design · Logo design

About the project

Case study 2016

Krym Trans Work / project-691

Scroll to explore Case study — 2016

01 About the project

The story behind it.

A transport company puts its identity on buses, tickets, timetables and a website, often read at a distance and in a hurry. Krym Trans came to us with a color palette and a general direction already in mind, and asked for a logo and a brand book that would hold it together across every surface.

We worked through a series of logo sketches rather than a single proposal, each testing how the mark would read on a vehicle, a ticket and a sign. The client's preferences on color and concept shaped every round, and the final direction kept the palette they had chosen while giving the mark a structure that survives small sizes and single-color print.

The brand book documents the chosen mark, its clear space, and the rules for type, color and layout — enough for a signage supplier or an outside designer to apply the identity without checking back with us. Every option was drawn in Adobe Photoshop and prepared for both print and screen.

Project details