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Case study 2019

Verde Taqueria — Delivery App & Brand

A delivery app and brand system that keep a taqueria's food, packaging and identity intact once the order leaves the counter.

Client Verde Taqueria
Year 2019
Scope Product design · Brand identity · Graphic design · Logo design
Verde Taqueria — Delivery App & Brand — Case study Case study 2019
Verde Taqueria Work / project-997
Scroll to explore Case study — 2019
01 About the project

The story behind it.

A taqueria's food travels badly and its brand usually travels worse. Verde Taqueria wanted delivery that still felt like the restaurant, so we treated the identity and the ordering app as one project rather than two.

The app leads with a short menu grouped the way the kitchen actually builds an order — tacos, sides, drinks — and a cart that makes the extras obvious without slowing checkout. Tracking stays on one screen: where the order is, how long it will take and a direct line to the restaurant if something goes wrong.

The brand work covered a wordmark, a warm two-tone palette and packaging marks that hold up on a delivery bag. Menu cards and app screens share the same grid, so the food looks the same in the app as it does on the counter.

Project details
Client
Verde Taqueria
Frameworks
Figma, Illustrator
Skills
Photoshop, Figma
Category
Product Design Brand Identity
Created
2019
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